Activity 12

the major purpose of ebay is to let people buy and sell stuff over the internet without them being near the item to buy it, this increases the things the person can buy. the target audience is any adults as it sells almost anything but you mostly use a credit card to buy the items which you would need to be an adult to buy the items. the auction process works by the seller setting the starting price and what it has to increase by (minimum) every bid, then people bid against each other until the time runs out on the item and the highest bidder wins, on some items there is a buy now option from which you can buy the item straight away without bidding for an amount the seller sets. it furfills these purposes good as it allows someone to buy anything easily if the win the bid and has options to just buy if you dont want to bid. the benefits are you can get alot more choice than if you go to a shop as nearly everything is sold on there, the limitations are that you could get outbid at the last second alot of the time and then need to start all over again on another item.

ebay is so successful as a shopping model as it allows a variety of choice in an easy to manage system that anyone could buy things off of.